ATU Duty Free established collaboration with UnionPay, the payment system preferred by Chinese tourists who are listed amongst the top five foreign customers that spend the highest rates per capita at Istanbul Atatürk Airport. As part of the cooperation, Chinese tourists benefit from an exclusive 10 percent discount until the end of the year.
ATU Duty Free has started collaborating with UnionPay, the payment system preferred by Chinese tourists, who are amongst the top spending customers per capita at Istanbul Atatürk Airport. ATU Duty Free has also started to offer an exclusive discount of 10 percent for Chinese tourists to promote shopping.
ATU Duty Free General Manager Ersan Arcan stated: “During our researches on changing passenger profiles, we found out that Chinese tourists are listed at the top of customers that spend the highest rates per capita. This trend led us to establish cooperation with UnionPay in our stores located at Istanbul Atatürk, Ankara Esenboğa and Izmir Adnan Menderes airports. Chinese tourists mostly prefer to pay with UnionPay, the largest payment system in the world in terms of number of cards, during their duty free shopping. Thanks to this collaboration, we have the chance to offer Turkish hospitality to our Chinese guests as well as easing their payment process during shopping."
Chinese tourists favor Turkish delight at most while shopping and also like to buy clothing, accessories and cosmetics from duty free stores. As part of ATU Duty Free and UnionPay collaboration, Chinese tourists are also offered a 10 percent discount at duty free stores of Istanbul Atatürk, Ankara Esenboğa and Izmir Adnan Menderes airports till the end of the year. UnionPay has the goal to become means of low cost payment in shopping in this respect. Moreover, the cooperation and promotion are expected to encourage Chinese to spend more in Turkey.
Achieving an increase of 57 percent in number of Chinese tourists in 2015 compared to 2014, thanks to the latest policies followed by Turkish Culture and Tourism Ministry, the increasing trend in number of Chinese tourists is anticipated to continue in 2016.